Proportion, a restrained palette, and substitutions that protect the design — not a promise that every stem will match the photograph millimetre for millimetre.

Proportion, a restrained palette, and substitutions that protect the design — not a promise that every stem will match the photograph millimetre for millimetre.

Birthday, condolence, and corporate orders fail when they copy a colour rule. Scale, scent, and how the piece will be received matter more.

A useful recipient phone number, a greeting card written at checkout, and a delivery window that matches the occasion matter more than a last-minute upgrade.

Air-conditioning, direct sun, and dry air shorten a vase life. A few studio habits keep an arrangement looking composed after it leaves the cooler.