The shop is organised by occasion because that is how people arrive: a birthday this afternoon, an apology, a new baby, an office welcome. Colour rules (red for romance, white for funerals) are a weak starting point. The better questions are where the flowers will sit, who will unpack them, and how long they need to look considered.
Birthday and celebration
A birthday bouquet can be saturated or quiet. What it should not be is oversized for the room. A compact hand-tied piece on a dining table photographs better than a tall design that blocks faces. If the evening is hosted, look at Events for table work rather than sending twelve individual bunches.
Sympathy
Condolence flowers should travel well and ask little of the household. Soft palettes, a stable vessel, and a short card are enough. Avoid loud scent in a closed majlis. If you are unsure of the family’s preference, a restrained white and green composition is still the most widely received.
Corporate and welcome
Lobbies and reception desks need structure that holds through air-conditioning and foot traffic. Boxes and vase arrangements survive a front desk better than a loosely tied bouquet that needs recutting. Include a recipient name and department so the courier is not negotiating with security for twenty minutes.
When the occasion is the day itself
Weddings, engagements, and branded dinners are not gift SKUs. They are studio commissions: ceremony structure, tables, and the smaller pieces guests keep. Share a date first. Capacity is limited by season.